July 2026 Retro Game Auction Market Report
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In July 2026, Heritage Auctions and Goldin sold 204 graded retro video games across the 10 consoles we track, for $230,605 combined, with a median price of $812. The month’s top sale was Super Mario Bros. (NES), a WATA 6.0 copy that realized $9,062 at Heritage Auctions on Jul 16, 2026.
This is the July 2026 issue of the Retro Game Auction Market Report, a fixed record of one calendar month. Every figure is a real price realized, buyer’s premium included, from the sold archives of Heritage Auctions and Goldin, with the lot behind each price linked. Consoles covered: GameCube, Game Boy, GBA, GBC, Nintendo 64, NES, PlayStation, PlayStation 2, SNES, Original Xbox.
July 2026 at a Glance
| Metric | July 2026 | June 2026 | Change |
|---|---|---|---|
| Graded sales | 204 | 635 | -68% |
| Total realized | $230,605 | $5,519,193 | -96% |
| Median sale | $812 | $561 | +45% |
| Top sale | $9,062 (Super Mario Bros.) | $3,000,000 (Super Mario Bros.) | — |
July 2026 by house: Heritage 199, Goldin 5.
Highlights
1. Super Mario Bros. — $9,062
A WATA 6.0 cib copy of Super Mario Bros. (NES) realized $9,062 at Heritage Auctions on Jul 16, 2026. The game’s auction high stands at $3,000,000 (PSA 9.6 A++, Jun 13, 2026).
Every grade tier, population, and current price for Super Mario Bros. →
2. Wild Gunman — $7,812
A PSA 9.6 cib copy of Wild Gunman (NES) realized $7,812 at Heritage Auctions on Jul 16, 2026. The game’s auction high stands at $26,400 (WATA 9.4 A, Jul 12, 2020).
Every grade tier, population, and current price for Wild Gunman →
3. BurgerTime — $7,188
A PSA 9.6 cib copy of BurgerTime (NES) realized $7,188 at Heritage Auctions on Jul 16, 2026. That is a new all-time auction high for the game, up from $4,266 (WATA 9.4 A+, Sep 7, 2023).
Every grade tier, population, and current price for BurgerTime →
4. Pokémon Red Version — $5,000
A WATA 9.0 A+ sealed copy of Pokémon Red Version (Game Boy) realized $5,000 at Heritage Auctions on Jul 16, 2026. The game’s auction high stands at $156,000 (WATA 9.8 A++, Oct 29, 2021).
Every grade tier, population, and current price for Pokémon Red Version →
5. Golf — $4,500
A PSA 9.6 cib copy of Golf (NES) realized $4,500 at Heritage Auctions on Jul 16, 2026. The game’s auction high stands at $18,000 (WATA 9.8 A, Nov 22, 2020).
Every grade tier, population, and current price for Golf →
6. The Sword of Hope — $4,000
A PSA 9.8 A+ sealed copy of The Sword of Hope (Game Boy) realized $4,000 at Heritage Auctions on Jul 16, 2026. That is a new all-time auction high for the game, up from $1,440 (WATA 9.6 A+, Oct 31, 2021).
Every grade tier, population, and current price for The Sword of Hope →
7. Final Fantasy VII — $3,750
A CGC 9.9 A++ sealed copy of Final Fantasy VII (PlayStation) realized $3,750 at Heritage Auctions on Jul 7, 2026. The game’s auction high stands at $185,303 (CGC 9.9 A++, Sep 10, 2026).
Every grade tier, population, and current price for Final Fantasy VII →
8. Super Mario Bros. — $3,500
A WATA 9.4 cib copy of Super Mario Bros. (NES) realized $3,500 at Heritage Auctions on Jul 16, 2026. The game’s auction high stands at $3,000,000 (PSA 9.6 A++, Jun 13, 2026).
Every grade tier, population, and current price for Super Mario Bros. →
Top Sales of July 2026
| # | Game | Console | Grade | Format | Price | House | Closed |
|---|---|---|---|---|---|---|---|
| 1 | Super Mario Bros. | NES | WATA 6.0 | CIB | $9,062 | Heritage | Jul 16, 2026 |
| 2 | Wild Gunman | NES | PSA 9.6 | CIB | $7,812 | Heritage | Jul 16, 2026 |
| 3 | BurgerTime | NES | PSA 9.6 | CIB | $7,188 | Heritage | Jul 16, 2026 |
| 4 | Pokémon Red Version | Game Boy | WATA 9.0 A+ | Sealed | $5,000 | Heritage | Jul 16, 2026 |
| 5 | Golf | NES | PSA 9.6 | CIB | $4,500 | Heritage | Jul 16, 2026 |
| 6 | The Sword of Hope | Game Boy | PSA 9.8 A+ | Sealed | $4,000 | Heritage | Jul 16, 2026 |
| 7 | Final Fantasy VII | PlayStation | CGC 9.9 A++ | Sealed | $3,750 | Heritage | Jul 7, 2026 |
| 8 | Super Mario Bros. | NES | WATA 9.4 | CIB | $3,500 | Heritage | Jul 16, 2026 |
| 9 | Mach Rider | NES | PSA 9.4 | CIB | $3,126 | Heritage | Jul 16, 2026 |
| 10 | Pokémon Silver Version | GBC | CGC 9.2 A++ | Sealed | $3,000 | Heritage | Jul 16, 2026 |
| 11 | Soccer | NES | WATA 9.0 | CIB | $3,000 | Heritage | Jul 16, 2026 |
| 12 | Pokémon Gold Version | GBC | WATA 9.4 A+ | Sealed | $2,875 | Heritage | Jul 16, 2026 |
| 13 | GoldenEye 007 | Nintendo 64 | VGA 80+ | Sealed | $2,750 | Heritage | Jul 16, 2026 |
| 14 | Super Mario Bros. | NES | WATA 7.0 | CIB | $2,750 | Heritage | Jul 16, 2026 |
| 15 | NHL 95 | SNES | PSA 9.6 A+ | Sealed | $2,750 | Heritage | Jul 16, 2026 |
New All-Time Highs
| Game | New high | Previous high | Up |
|---|---|---|---|
| BurgerTime (NES) | $7,188 · PSA 9.6 · Jul 16, 2026 | $4,266 · WATA 9.4 A+ · Sep 7, 2023 | +68% |
| The Sword of Hope (Game Boy) | $4,000 · PSA 9.8 A+ · Jul 16, 2026 | $1,440 · WATA 9.6 A+ · Oct 31, 2021 | +178% |
| NHL 95 (SNES) | $2,750 · PSA 9.6 A+ · Jul 16, 2026 | $336 · WATA 8.5 A+ · May 31, 2022 | +718% |
| Super Valis IV (SNES) | $2,750 · PSA 9.2 A · Jul 16, 2026 | $1,560 · VGA 80+ · Sep 29, 2022 | +76% |
| Road Runner’s Death Valley Rally (SNES) | $2,250 · PSA 9.4 A · Jul 21, 2026 | $504 · WATA 9.2 A · Dec 21, 2020 | +346% |
| The Lone Ranger (NES) | $2,000 · CGC 9.8 A+ · Jul 16, 2026 | $1,620 · WATA 9.6 A++ · Mar 21, 2024 | +23% |
| Super Bonk (SNES) | $1,625 · PSA 9.6 A+ · Jul 16, 2026 | $1,500 · VGA 90 · Jun 13, 2026 | +8% |
| Super Nova (SNES) | $1,375 · VGA 85+ · Jul 16, 2026 | $408 · WATA 8.5 A+ · Oct 26, 2021 | +237% |
| Liberty or Death (SNES) | $1,312 · VGA 90 · Jul 16, 2026 | $432 · WATA 9.4 A+ · Oct 25, 2022 | +204% |
By Console
| Console | Sales | Median | Top sale | Median vs June 2026 |
|---|---|---|---|---|
| NES | 98 | $781 | $9,062 (Super Mario Bros.) | +28% |
| SNES | 62 | $875 | $2,750 (NHL 95) | -5% |
| Game Boy | 13 | $1,125 | $5,000 (Pokémon Red Version) | +64% |
| Nintendo 64 | 11 | $375 | $2,750 (GoldenEye 007) | -54% |
| GBC | 10 | $1,172 | $3,000 (Pokémon Silver Version) | +79% |
| GBA | 4 | $512 | $1,938 (Pokémon FireRed Version) | — |
| PlayStation | 3 | $750 | $3,750 (Final Fantasy VII) | — |
| GameCube | 2 | $1,031 | $1,375 (Pokémon Colosseum) | — |
| Original Xbox | 1 | $450 | $450 (Halo: Combat Evolved) | — |
Grader Mix
| Grader | Sales | Share |
|---|---|---|
| PSA | 94 | 46% |
| WATA | 70 | 34% |
| VGA | 33 | 16% |
| CGC | 7 | 3% |
Auction Events
| Week of | House | Graded sales | Total realized | Top sale |
|---|---|---|---|---|
| Jul 13, 2026 | Heritage | 120 | $181,492 | $9,062 Super Mario Bros. (WATA 6.0) |
How This Issue Is Built
Each graded video-game lot for the consoles listed above that closed at Heritage Auctions and Goldin between Jul 1, 2026 and Jul 31, 2026 is counted once, on its close date, at the realized price the house publishes. Sales for systems we do not track yet are not in these totals. Grades are shown as the grader labelled them at the time of sale (WATA, CGC, VGA, or PSA; PSA acquired WATA and rebranded it PSA Video Games in October 2025). Medians are medians of individual sales. Nothing is estimated or modelled, and the issue is only revised if the archive for the month gains lots.
Frequently Asked Questions
Where can I see the current market?
The standing report is the live view: rolling 30-day and 90-day windows, re-rendered after every data refresh. This issue is the fixed record for one month.
Why compare against the previous month?
Because auction volume is lumpy: a signature auction or a Goldin drop in one month and not the next moves every total. The comparison column shows that swing rather than hiding it.
Where do the prices come from?
Each price is the price realized for that lot with the buyer’s premium included, the figure both auction houses publish as the final sale price. Every lot is linked.
Does this include eBay sales?
No. Only graded lots sold at Heritage Auctions and Goldin, where every result is a public record. eBay sold comps appear on each game’s detail page.
Sources
Every price in this issue is a sold result from the Heritage Auctions and Goldin video-game archives. Population counts and per-tier prices on the linked detail pages come from PSA Video Games and PriceCharting.
Related Resources
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Retro Game Auction Market Report — the live view, updated after every data refresh.
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June 2026 Retro Game Auction Market Report — the previous issue.
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August 2026 Retro Game Auction Market Report — the next issue.
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Game Boy Game Library — every variant PSA tracks, with pop and price per tier.
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Game Boy Advance Game Library — every variant PSA tracks, with pop and price per tier.
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Game Boy Color Game Library — every variant PSA tracks, with pop and price per tier.
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Nintendo 64 Game Library — every variant PSA tracks, with pop and price per tier.
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Nintendo NES Game Library — every variant PSA tracks, with pop and price per tier.
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PlayStation Game Library — every variant PSA tracks, with pop and price per tier.
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PlayStation 2 Game Library — every variant PSA tracks, with pop and price per tier.
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Super Nintendo (SNES) Game Library — every variant PSA tracks, with pop and price per tier.
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Original Xbox Game Library — every variant PSA tracks, with pop and price per tier.